On-demand was the first product my co-founders and I built at Sixty.
How it started was first at my web agency beforehand. We got dozens of leads each month from do-it-yourself (DIY) website builder users needing help. Freelancer web designers wouldn't want to take these leads, because there wasn't much money in them, so there was an abundance in the market.
We learned that if we charged a $150/hr rate and worked together with the client via video conference, the leads suddenly became attractive to other freelancers. It was obvious that DIY software was becoming more prolific, so we set out to build a startup around on demand web app help.